VCU Brandcenter

Jockey


Art Direction
Molly Jamison

Copywriting
David Sloan

 

Freshness is good.
But men tend to wear underwear far past the point of freshness.
We’ve decided to help them out a little:
Introducing the Jockey Freshness Indicator.
Because men need a reminder.

Jockey


Art Direction
Molly Jamison

Copywriting
David Sloan

 

Freshness is good.
But men tend to wear underwear far past the point of freshness.
We’ve decided to help them out a little:
Introducing the Jockey Freshness Indicator.
Because men need a reminder.

Jockey


Art Direction
Molly Jamison

Copywriting
David Sloan

 

Freshness is good.
But men tend to wear underwear far past the point of freshness.
We’ve decided to help them out a little:
Introducing the Jockey Freshness Indicator.
Because men need a reminder.

Daisy


Art Direction
Raihana Halim

Copywriting
Sam Dolphin


Outdoor board with decoy pigeons on top. 

Officemax


Art Direction
Brianna Lohr

Copywriting
David Sloan

Other Team Members
Megan Powers, Creative Brand Management
Gautam Ramdurai, Communications Strategy
Erin Swanson, Creative Technology


OfficeMax will stop being the third-best at selling all the stuff an office needs to everybody with an office, and start being the first-best at selling all the stuff a small business needs to everybody with a small business.

Officemax


Art Direction
Brianna Lohr

Copywriting
David Sloan

Other Team Members
Megan Powers, Creative Brand Management
Gautam Ramdurai, Communications Strategy
Erin Swanson, Creative Technology


OfficeMax will stop being the third-best at selling all the stuff an office needs to everybody with an office, and start being the first-best at selling all the stuff a small business needs to everybody with a small business.

Officemax


Art Direction
Brianna Lohr

Copywriting
David Sloan

Other Team Members
Megan Powers, Creative Brand Management
Gautam Ramdurai, Communications Strategy
Erin Swanson, Creative Technology


OfficeMax will stop being the third-best at selling all the stuff an office needs to everybody with an office, and start being the first-best at selling all the stuff a small business needs to everybody with a small business.

Borders


Art Direction
Allyson Otis

Copywriting
Richard Langhorne

Creative Technology
Marc Andrew Stephens

 

With Borders in depth selection, people can uncover interests they didn't know they had.

Borders


Art Direction
Allyson Otis

Copywriting
Richard Langhorne

Creative Technology
Marc Andrew Stephens

 

With Borders in depth selection, people can uncover interests they didn't know they had.

Borders


Art Direction
Allyson Otis

Copywriting
Richard Langhorne

Creative Technology
Marc Andrew Stephens

 

With Borders in depth selection, people can uncover interests they didn't know they had.

Borders


Art Direction
Allyson Otis

Copywriting
Richard Langhorne

Creative Technology
Marc Andrew Stephens

 

With Borders in depth selection, people can uncover interests they didn't know they had.

Carfax


Art Direction
Raihana Halim

Copywriting
Rebecca Ullman

 

If you're going to buy a used car, don't you want to know where it's been first? Carfax Vehicle History Reports gives you information about your car that no one else will. 

Pier 1 Imports


Art Direction
Avery Oldfield

Copywriting
Sam Dolphin

Other Team Members
Ashleigh Blumer, Creative Brand Management
Colin Beirne, Communications Strategy
Joe Hall, Creative Technology

 

“Bringing Worlds Together” is an integrated campaign revitalizing Pier 1 Imports.  A supplier misperception lead to a confused brand identity.  Their unique, handcrafted offerings lead to unplanned inspiration and ideas. They are the preferred provider for worldwide discovery and personal adventure.

Ritz Crackers - Web


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to people's lives.

 

Ritz Crackers - Web


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to people's lives.

Ritz Crackers - Web


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to people's lives.

Foursquare


Art Direction
Brianna Lohr

Copywriting
Rebecca Ullman

 

Foursquare allows users to portray an idealized version of themselves. Digital signage placed in major cities will assess Foursquare check-ins to give passerby information about the kind of people located at different hotspots in the area.


Foursquare


Art Direction
Brianna Lohr

Copywriting
Rebecca Ullman

 

Foursquare allows users to portray an idealized version of themselves. Digital signage placed in major cities will assess Foursquare check-ins to give passerby information about the kind of people located at different hotspots in the area.

Foursquare


Art Direction
Brianna Lohr

Copywriting
Rebecca Ullman

 

Foursquare allows users to portray an idealized version of themselves. Digital signage placed in major cities will assess Foursquare check-ins to give passerby information about the kind of people located at different hotspots in the area.

Alka-Seltzer


Art Direction
Michael Griffith

Copywriting
Michael Griffith

 

"Attacking the source of your problem as if it never even happened."

Alka-Seltzer


Art Direction
Michael Griffith

Copywriting
Michael Griffith

 

"Attacking the source of your problem as if it never even happened."

Alka-Seltzer


Art Direction
Michael Griffith

Copywriting
Michael Griffith

 

"Attacking the source of your problem as if it never even happened."

Lipton


Art Direction
Neha Deshmukh

Copywriting
Richard Langhorne

 

Many teas in the market try to be hip, new and different.
Lipton Tea hasn't changed in a long time, and that's nice.

Lipton


Art Direction
Neha Deshmukh

Copywriting
Richard Langhorne

 

Many teas in the market try to be hip, new and different.
Lipton Tea hasn't changed in a long time, and that's nice.

Daisy


Art Direction
Raihana Halim

Copywriting
Sam Dolphin

Speedrenting


Art Direction
Avery Oldfield

Copywriting
Rebecca Ullman

 

Speedrenting is a roommate matchmaking service that brings together people who have a room and people who need a room, in hopes that they will find a match.

Speedrenting


Art Direction
Avery Oldfield

Copywriting
Rebecca Ullman

 

Speedrenting is a roommate matchmaking service that brings together people who have a room and people who need a room, in hopes that they will find a match.

Bass Pro Shops


Art Direction
Warner Watley

Copywriting
Brian Naujelis

Other Team Members
Kyla Wagman, Creative Brand Management
Lindsey Neeld, Communications Strategy
Jeremy Williams, Creative Technology

 

Many couples overlook spending time together in nature, especially when one half of that couple is dedicated to the outdoors. Our campaign will encourage couples to break the tension in their relationships and experience the natural romance the outdoors.

Bass Pro Shops


Art Direction
Warner Watley

Copywriting
Brian Naujelis

Other Team Members
Kyla Wagman, Creative Brand Management
Lindsey Neeld, Communications Strategy
Jeremy Williams, Creative Technology

 

Many couples overlook spending time together in nature, especially when one half of that couple is dedicated to the outdoors. Our campaign will encourage couples to break the tension in their relationships and experience the natural romance the outdoors.

Bass Pro Shops


Art Direction
Warner Watley

Copywriting
Brian Naujelis

Other Team Members
Kyla Wagman, Creative Brand Management
Lindsey Neeld, Communications Strategy
Jeremy Williams, Creative Technology

 

Many couples overlook spending time together in nature, especially when one half of that couple is dedicated to the outdoors. Our campaign will encourage couples to break the tension in their relationships and experience the natural romance the outdoors.

Carfax


Art Direction
Raihana Halim

Copywriting
Rebecca Ullman

 

If you're going to buy a used car, don't you want to know where it's been first? Carfax Vehicle History Reports gives you information about your car that no one else will. 

Orvis


Art Direction
Neha Deshmukh

Copywriting
David Sloan

 

Orvis provides premium fly-fishing gear made for only the most serious anglers.
These canvas drawstring shopping bags for our fishing gear say one thing:  You’re gonna catch a whole mess of fish.

Speedrenting


Art Direction
Avery Oldfield

Copywriting
Rebecca Ullman

 

Speedrenting is a roommate matchmaking service that brings together people who have a room and people who need a room, in hopes that they will find a match.

Ritz Crackers - Print


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to peoples lives.

Ritz Crackers - Print


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to peoples lives.

Ritz Crackers - Print


Art Direction
Avery Oldfield

Copywriting
Richard Langhorne

Other Team Members
Ashleigh Blumer, Creative Brand Management
Danny Shepelwich, Communications Strategy
Jeremy Williams, Creative Technology

 

The taste of Ritz Crackers is satisfying.
The world today is hectic and troubled.
Ritz Crackers add a little extra comfort to peoples lives.

Carfax


Art Direction
Raihana Halim

Copywriting
Rebecca Ullman

 

If you're going to buy a used car, don't you want to know where it's been first? Carfax Vehicle History Reports gives you information about your car that no one else will. 

Vanity Fair


Art Direction
Mike Wilson

Copywriting
Tim Yuen

 

"Practically Cloth"

Rock and Roll Hall of Fame


Art Direction
Warner Watley

Copywriting
Lane Karczewski

 

A campaign that expands the museum's authority beyond its location of Cleveland, Ohio by focusing on what could never fit within an exhibit - rock and roll's cultural impact on the people and the places of the day.

Rock and Roll Hall of Fame


Art Direction
Warner Watley

Copywriting
Lane Karczewski

 

A campaign that expands the museum's authority beyond its location of Cleveland, Ohio by focusing on what could never fit within an exhibit - rock and roll's cultural impact on the people and the places of the day.

Rock and Roll Hall of Fame


Art Direction
Warner Watley

Copywriting
Lane Karczewski

 

A campaign that expands the museum's authority beyond its location of Cleveland, Ohio by focusing on what could never fit within an exhibit - rock and roll's cultural impact on the people and the places of the day.

Five Guys


Art Direction
Michael Hagos

Copywriting
Brian Naujelis

Communications Strategy
Hunter Ellis

Creative Technology
Joe Hall

Art Direction
Michael Hagos

Creative Brand Management
Ashleigh Blumer

 


Still for Japan


Art Direction
Sarah Kraus

Creative Technology
 Joe Hall, Ernesto Campabadal

Creative Brand Management
Paul Davis, Andrew Quay

 

In conjunction with McKinney, Mirada and Sacred Noise

 

American Express


Art Direction
Jeff Dryer

Copywriting
Dylan Meagher, Chris Stephens


eHarmony


Art Direction
Laura Fallon, Joey Ianno

Copywriting
Joe Hagel, Rob Leon


New Balance


Art Direction
Sarah Thomas

Copywriting
Adam Wolinsky

Goodwill/Dell Reconnect


Art Direction
Rob Reid

Copywriting
Katlyn Williams

Communications Strategy
Brad Perry, Juan Romero

Creative Technology
Ted Makarewicz

Creative Brand Management
Abbey Birsch

 

Bing Automatic


 

Art Direction
Marybeth Ledesma

Copywriting
Christopher Sheldon

Communications Strategy
Nick Maschmeyer

Creative Technology
Matthew Runde

Creative Brand Management
Nadia Hyder

This is a product innovation concept for Bing that we thought of and presented to Microsoft last year to help them counter Google's dominance in organic search.

AICP Show Call for Entries


 

Art Direction
Brianna Lohr

Copywriting
Claire Wyckoff and Lane Karczewski

Communications Strategy
Kyla Wagman and Gautham Ramdurai

Creative Technology
Stephen Hadinger

The Field/Work Project


Art Direction
Ren Toner

Copywriting
Yahkeema Moffitt

Musician's Friend: "Geometry of Self"


 

Art Direction
Ren Toner

Copywriting
Tedd Wood

Talent
Cristina Hall, Triangle

AICP Show 2012 Call For Entries "The Next Awards"


 

Art Direction
Marybeth Ledesma & Van Gould

Copywriting
David Satterfield & Phil Hadad

Communications Strategy
Phil Hadad

Creative Technology
Claiborne Buckingham

Creative Brand Management
Jerry Roback

Poe Museum: "The Poe You Don't Know"


Art Direction
Amy Matheu & Julia Dorfman

Copywriting
Jon Ransom & Ben Schneider

Epilogue


Art Direction
Kara Noble

Copywriting
Kai Neddersen

Creative Technology
Ted Makarewicz

Death is inevitable, but many of us choose not to talk about it or plan for it. The result is expensive and formulaic funerals prepared by our grieving loved ones. We all live such different lives, but why do we celebrate them the same way when we die? Our solution was Epilogue, an online platform that makes planning your funeral less morbid and more creative.


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