Curriculum

 

The curriculum for all tracks is listed in VCU's Graduate Bulletin.

 

Brandcenter students take track-specific courses and take at least one class each semester with students from all tracks. You won't find many lectures, text books or test-based learning here. Much of the work is collaborative and project-based. 

 

Our students concentrate on learning the the craft of their specific track, as well as the business of branding, collaboration, and presentation skills, in a real-world setting. Creative students learn to think strategically, and our strategists and brand managers learn to understand the creative process and recognize strong creative work.

 

While our students do some spec work, many assignments are real-world projects for clients (both local and national brands) who come to the school to explain their brand, business problem and target audience. Recent examples include Bing/Microsoft, Audi, Free the Slaves, Five Guys, Martha Stewart, NBC, Oreo, The Coca-Cola Company, Goodwill, Virginia Lottery, Lexus, and Ritz-Carlton.