Ambidexterity means being equally adept in the use of both left and right appendages.  In the advertising, marketing and branding climate of today, planners need to be equally adept in the use of the “tried and true” and the “isn’t fully baked yet.”  As Earl Cox, Chief Strategy Officer at The Martin Agency and member of the Brandcenter Board of Directors, puts it:  “It’s a virtually limitless canvas we’re planning on these days.”

This robust 5-day training and thinking program is designed to give you new ideas for handling the complex problems agencies and clients are tackling today and in the future.  Discover how to think about data, social and mobile in your planning practice. New this year – our first Planner Hack-a-thon!

Dates: July 15-19, 2013

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Email Caley Cantrell with questions: cscantrell@vcu.edu

An intense program covering all the skills needed to lead a strong creative department in the this age of opportunity. Hear how industry leaders are embracing the power of digital platforms. Discuss how evaluating work has gotten more interesting and more challenging. Gain insight on guiding and managing a more diverse and multi-faceted department. This and more. Details coming soon!

Dates: August 5-9, 2013

More details coming soon.

Email Caley Cantrell with questions: cscantrell@vcu.edu.

Programs can be focused on one particular discipline and subject area, or several. The goalis to build something specific, timely and topical for your team. We'll work with you to develop a program built around your objectives and the needs/skillsets of your team. Programs can be of varying lengths and can be held in our facility or on-site at your organization.

Past programs include:
  -  Consumer Engagement
  -  Presentation Skills and Pitch Strategy
  -  Institutionalizing Innovation
  -  Deep Dive into Briefs and Briefings
  -  Leadership for Creative Directors
  -  Leadership for Account Planners
  -  Basics of Creative Brand Management
  -  Building Brand Strategies
  -  Understanding the Client Mindset
  -  Getting Creative with Research

Email Caley Cantrell with questions: cscantrell@vcu.edu.