VCU Brandcenter

Graduate Program

VCU Brandcenter offers a two-year graduate program which provides an intensive, real-world education for future advertising leaders.

We offer a Masters degree in Mass Communications with a concentration in one of five tracks.

Art Direction

You love design and photography. You comment on fonts and color choice. You think in visuals or words, but most importantly in ideas. Plus, you don't mind using a Mac to produce the concepts you come up with.

You love letting your creative spirit run wild. And that's why you have a copywriting partner to bring you back in focus.     

 

Art Direction Curriculum Requirements

General Curriculum Requirements for All Brandcenter Tracks

Copywriting

As soon as you learned to write, you made up stories. Jokes. Poems. You're a wordsmith whose mere utterances make people laugh. Or cry. Or smile.

You're an idea maker who thinks big but also has the ability to take a huge thought and make it simple.

 

Copywriting Curriculum Requirements

General Curriculum Requirements for All Brandcenter Tracks

Communications Strategy

You've mastered the art of knowing how to speak to people in a way that moves them. You are deeply curious and wonder how everything ticks.

You can boil market research and analysis down to concise, meaningful conclusions. It is your insights that serve as a blueprint for creating a great campaign.

  

Communications Strategy Curriculum Requirements

General Curriculum Requirements for All Brandcenter Tracks

Creative
Brand Management

You want to produce smart, breakthrough creative work for your company. You are not afraid to take risks, yet you have the business knowledge necessary to make sound decisions on behalf of the brands you manage.

You possess strong strategic skills, enjoy managing people and projects, and understand the need for accountability.

 

Creative Brand Management Curriculum Requirements

General Curriculum Requirements for All Brandcenter Tracks

 

Creative Technology

Technology is not your destination; it's your vehicle. From strategy to concept to design, your innate curiosity compels you to tinker in different fields to produce creative work. You're a tech-savvy thinker who loves to explore new frontiers and dive into technologies on your own. Not knowing is not an option.

Creative technology isn’t just a job title; it's a mindset.

 

Creative Technology Curriculum Requirements

General Curriculum Requirements for All Brandcenter Tracks

Admissions

Curriculum

Internships

Industry Mentors

Recruiter Session Information

Job Placement

Student Websites

Career Opportunities

Hello crazy, exciting work world. VCU Brandcenter helps students gain work experience and provides career guidance every step of the way. Our unique internship program gives students a taste of the agency - and client-side - life before they graduate. Second-year students are matched with mentors, industry professionals who keep in touch with their assigned student through phone, email and visits.

The recruiter session is held each spring soon after graduation. Agencies interested in participating in this talent search should contact Ashley Sommardahl at asommardahl@vcu.edu, or Katherine Keogh at kakeogh@vcu.edu.

Our placement rate eight months after graduation is 95 percent.